Site allocation policy
South of Shepherds Bush Green
The council will work with residents, businesses, landowners, and other stakeholders to secure the regeneration of land to the south of Shepherds Bush Green, including the renewal of the W12 Shopping Centre. Proposals for development should:
a) provide town centre uses on site that enhance and complement the existing offer of Shepherds Bush Town Centre. The quantum of uses should be informed through the detailed design process, and an assessment of need should be made at the application stage;
b) include active commercial frontages onto Shepherds Bush Green, and active residential ground-floor frontage onto surrounding streets, ensuring that this relates positively to the surrounding context and maximises natural surveillance to enhance community safety;
c) contribute to the overall regeneration of the W12 shopping centre;
d) provide high density residential accommodation alongside appropriate social, physical, environmental and transport infrastructure; and
e) does not negatively impact the character and operation of the historic Shepherds Bush Green.
Map - South of Shepherds Bush Green
Site description
3.35 The cluster of buildings on the south side of Shepherds Bush Green comprises the West12 (W12) Shopping Centre, a petrol station, and residential uses including four residential towers. The original The W12 Centre was opened in 1967 and currently consists of a two level shopping mall and cinema. The centre has been subject to a rolling programme of refurbishment and improvements in recent years, which has led to improved retail and leisure offer. The site has 300,000 square feet of retail and leisure accommodation and includes a 128-room hotel and a 12-screen Cinema. There are also four 19-storey residential towers of similar age, two of which form part of the W12 centre, and a further two (Woodford Court) to the east of Rockley Road. Comprehensive redevelopment of the location would allow for improvements to the W12 Shopping Centre, providing improved retail offer and creating a new focus for activity along the southern side of Shepherds Bush Green. There is also an opportunity to provide improved residential accommodation and increased densities
Site allocation
3.36 Redevelopment proposals should provide for a mix of uses comprising residential, retail and leisure uses that are complementary to the town centre. Commercial frontages should be face onto Shepherds Bush Green, with ground-floor residential frontages on surrounding streets. The council would encourage and support a more comprehensive development which retains and regenerates the aging W12 Shopping Centre to provide for an improved retail and leisure offer in the Town Centre.
3.37 Any development proposals should ensure efficient use of land by optimising densities while providing for appropriate social, physical, environmental and transport infrastructure. This should include new amenity spaces for residents and community uses may be appropriate for lower floors. Development should encourage use of public transport and active travel. The council will be supportive of schemes that improve traffic flow along Shepherds Bush Green. The site is not located within the Shepherds Bush Conservation Area, however any proposals for redevelopment should take account of the special character of Shepherds Bush Green and the wider conservation area, including the adjacent Romney Court.