Site allocation policy
Beavor Lane
The council will work with landowners and other stakeholders to ensure the successful comprehensive redevelopment of land at Beavor Lane to the west of Hammersmith Town Centre. Development proposals should:
a) be residentially led by optimising the capacity of the site to deliver high quality, accessible, sustainable homes, including affordable housing;
b) ensure that building hights and massing is appropriate for the area, and contributes positively to the surrounding townscape
c) provide well designed active frontage onto King Street, ensuring that this relates positively to the surrounding context.
d) provide appropriate amenity space for residents as well as well landscaped public realm;
e) deliver new and enhanced urban greening and biodiversity throughout and around the site, including through the provision of tree planting, green spaces, and green roofs.
f) provide a Retention and Relocation strategy which sets out an approach to engagement with existing businesses and the provisions to be undertaken to either secure their retention on site within the redeveloped premises or for them to be accommodated within alternative suitable local premises; and
g) provide safe, well defined and well managed servicing and delivery access to commercial uses, ensuring that this is appropriately separated from the new public realm and the development and implementation of Servicing and Delivery Plans.
Map - Beavor Lane
Site description
3.65 Beavor Lane is a mixed use site comprising a 14-storey building on King Street, and industrial spaces to the south, accessed by Verncourt Place. There is also a small block of flats to the immediate south of the hotel. The allocation is bounded by the north by King Street and Clockwork Building to the south. The northern frontage along King Street is dominated by a former 14 storey office building, now a hotel currently operated by Premier Inn. The overriding height of the building in this location is out of place within the existing townscape which is considerably lower rise in nature. Land to the immediate the south of the hotel is occupied by low-rise, industrial buildings in a variety of uses, including as the Royal Mail Hammersmith Delivery Office. There is also a pair of three-storey Victorian properties that have since been converted to residential flats and these frame the entrance to the industrial part of the site. The area is not within the town centre, or a conservation area. The Black Bull statue outside the now empty Black Bull public house is Grade II listed.
Site allocation
3.66 Redevelopment proposals for this site should be residentially led with designs that optimise site capacity. It will be important to ensure that any proposals seek to retain employment uses on the site and applications for development of the site will be expected to include a retention strategy as part of the submission.
3.67 New development in this location should be of the highest quality and should be optimised to provide new homes and employment space. The council will encourage new development which contributes positively to the surrounding townscape and is of an appropriate height and massing.
3.68 The Grade II listed Black Bull statue should be conserved as part of any redevelopment and its setting improved. Made from "Pulhamite" modelled in the early 19th century, the statue originally adorned the Black Bull Coaching Inn in Holborn before being relocated by a local MP in 1904. The council would like for the statue to be restored as a feature of any future redevelopment of the site, and the setting of the heritage asset to be improved. Redevelopment proposals affecting the statue should ensure that the setting of the asset is improved, and the Council will consider proposals for the relocation of the statue where this is necessary to improve the setting. In the first instance, any proposals for relocation should be sought within the site. Where it is not possible be relocated within the site, the council will consider proposals for relocation elsewhere in the borough where these will secure long-term future of the asset.