Help us shape plans for new affordable homes in White City Central

H&F set to deliver new affordable homes in the heart of White City.

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Join hundreds of residents and have your say about the future look of White City Central

Hammersmith & Fulham Council is set to deliver more than 250 homes in the heart of White City.

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You’re invited! Visit our website, drop-in sessions or planning exhibitions

We're working with residents on the estate to redevelop the central area between India Way and Canada Way. No existing social housing on the estate will be demolished and no private developers will be involved.

Fifty per cent of the new homes delivered as part of the White City Central project will be affordable, with a mix of social rented and shared ownership homes.

The other half will be available to buy on the open market. The money raised by their sale will help fund the new affordable housing, accessible community facilities and amazing outdoor areas.

The programme is part of our plans to deliver 3,000 new homes over the next eight years.

Affordable homes

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More than 1,000 residents have already shared their ideas for the new-look neighbourhood to reflect local priorities

“We’re committed to working closely with the community as we deliver the greatest number of genuinely affordable homes in a decade,” said Cllr Andrew Jones, H&F Cabinet Member for the Economy.

“The cornerstone of our Industrial Strategy is to share the prosperity of a booming White City with local residents to ensure that the next generation can also call H&F home.”

The current plans include:

  • a large new community hub – set to feature a cafe, teaching kitchen, and workshop
  • a new nursery and forest school designed with Randolph Beresford Nursery
  • a new community garden
  • a new outdoor gym
  • a new adventure playground designed with local children
  • and improved public realm.

These will all be built in and around Bridget Joyce Square.

"This is a once in a generation – or rather, once in several generations – opportunity to provide truly affordable housing for local White City residents," said Father Richard Nesbitt, 55, local resident and chair of the White City Residents Advisory Panel.

"It is a truly resident-led project specifically designed to bring long-lasting benefits to our community. Let White City shine brightly for all to see!"

Get involved

Are you a White City resident? We want to hear from you as we improve the estate.

Visit our website

Visit the White City Central website for current plans, frequently asked questions and more details.

Take our survey

View our current plans, have your say and leave your mark on your local neighbourhood by filling out this survey. Closes 11 July.

Take our survey

Talk to us at our weekly drop-in sessions

Or why not deliver your feedback in person? Weekly drop-in sessions are hosted every Thursday. All welcome.

Housing Office, New Zealand Way, W12 7DE

Visit a pre-planning exhibition

Local residents are invited to view the final designs ahead of the planning application.

The events will take place on the estate in September 2022. Details will be published closer to the date on the White City Central website and White City Central mailing list.

Join the Construction Working Group

Subject to planning permission, construction will begin mid-2023, with the first phase completed by 2026.

The Construction Working Group will play a key part in keeping the disruption for surrounding residents to a minimum by:

  • selecting the contractors
  • co-producing the construction strategy alongside H&F Council
  • offering guidance and insights to ensure the contraction is considerably managed.

We look forward to receiving applications from a range of communities.

We particularly encourage residents to join who are living closest to the site, including Cornwallis House, Denham House, Champlain House, Evans House and Mackay House.

For more information and to join the group, please contact

Sign up for the White City Central newsletter

If you would like to receive regular updates about the project, you can sign up to the White City Central newsletter here.

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We want to hear from you! Have your say in reimagining White City Central

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