Our town centres

Hammersmith & Fulham has three major town centres and more than 24 smaller shopping areas.

Fulham Town Centre

Footfall – Fulham Broadway 9.6m pa
Retail floor space 39,500sqm
Office floor space 33,860sqm
Number of premises 339
Area size 16.5 hectares
Zone A retail rental (2013) £160sq/ft
Vacancy rates 11.7%
Churn rate 1.71%
Independent retail representation 60%

Fulham’s town centre is famous for its wealth of specialist and independent shops complemented by high street stores.

The Chelsea Village complex, part of Chelsea Football Club, is just a stone’s throw from the Broadway, while the Fulham island development adds a ‘café culture’ flavour to the town centre.

North End Road Market is one of the oldest street markets in London.

In 2014, the North End Road Action Group (NERAG) was created to work with businesses, residents, community groups and the council to improve the area. Our special pedestrianized, one-day street markets attract more than 10,000 shoppers to the area.

Hammersmith Town Centre

Footfall – Hammersmith Broadway 37.8m pa
Retail floor space 59,000sqm
Office floor space 337,305sqm
Number of premises 324
Area size 34.5 hectares
Zone A retail rental (2013) £165sq/ft
Vacancy rates 9.8%
Churn rate 1.28%
Independent retail representation 31.9%

Hammersmith is a thriving business district which is home to some major international brands, including L’Oreal and Disney. Its historic riverside is lined with traditional pubs and cutting-edge theatres, restaurants and conference facilities make it a big draw for business and customers alike.

Hammersmith has two busy indoor shopping centres close to Hammersmith tube station – the Broadway Shopping Centre and King’s Mall. You’ll find an impressive concentration of high-street names such as H&M, Sainsbury’s, Tiger and Hotel Chocolat. A weekly farmers’ market is held in Lyric Square.

Shepherds Bush Town Centre

Footfall – Shepherds Bush tube station 24.6m pa
Office floor space 41,844sqm
Retail floor space 156,308sqm
Number of premises 736
Area size 40.0 hectares
Zone A retail rental (2013) £325sq/ft.
Vacancy rates 6.3%
Churn rate 1.43
Independent retail representation 43%

Shepherds Bush town centre is unique. Alongside one of London’s most vibrant and diverse community shopping and entertainment hubs, lies the expanding Westfield London shopping centre showcasing five anchor stores – Debenhams, Next, Marks & Spencer, House of Fraser and Waitrose – and more than 265 luxury and high-street stores.

Shepherds Bush Market boasts more than 300 stalls, and showcases an assortment of exotic and ethnic produce, dress and furnishing fabrics, exceptional herbs and spices, along with traditional fruit and vegetables.

The neighbouring West12 shopping centre provides Shepherds Bush with a good range of local shopping facilities and unusual pop-up retail incubators, such as Furnish and Petit Miracles.

The town centre’s leisure economy is boosted by its excellent live music venues, the O2 Shepherds Bush Empire and Bush Hall. The award-winning Bush Theatre is popular, and both the Westfield London shopping centre and West12 centres have multiplex Vue cinemas.

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