Estate agent advertising boards

There are six Regulation 7 areas in the borough. In these areas the display of estate agent boards is not permitted unless advertisement consent has been granted by the council. The council will be carrying out regular inspections of these areas to ensure no estate agent boards are being displayed. If you live within these areas and notice a board that you suspect is being displayed without consent, please contact the council's Planning Enforcement Team on 020 8753 1081 or email us at enfcomplaints@lbhf.gov.uk.

2015 Regulation 7 Direction

The Direction came into force on 21 March 2015 for a period of 10 years. It affects the whole of the Hammersmith Grove conservation area, parts of the Avonmore and Olympia and Gunter Estate conservation areas and Harwood Road. Full details of all the affected properties within these areas is given below.

All the properties affected by the direction are given below.

Olympia & Avonmore Regulation 7 area

This covers part of the Olympia & Avonmore Conservation Area and includes:

  • Avonmore Road (13-61 odds, 14-76 evens, 1-42 Avonmore Gardens)
  • Lisgar Terrace (1-16 conseq.)
  • Matheson Road (1-45 odds, 2-34 evens)
  • Mornington Avenue (1-35 odds, 10-24 evens, plus Mornington Avenue Mansions and Whiteley’s Cottages)
  • North End Crescent (26-32 evens)
  • Stanwick Road (2-20 evens, 1-31 odds, including 1a, plus 32-61 Stanwick Mansions)
  • Stonor Road (1-29 odds, 2-26 evens)

Map of the Olympia & Avonmore Regulation 7 area (pdf)

Gunter Estate Regulation 7 area

This covers part of the Gunter Estate Conservation Area and includes:

  • Auriol Road (42-46 evens)
  • Edith Road (25-33 odds, 39-107 odds, 22-124 evens, plus Auriol Mansions)
  • Glazbury Road (4-34 evens, 1-31 odds)
  • Gliddon Road (1-9 on east side)
  • Gunterstone Road (1-103 odds, 2-44 evens)
  • Gwendwr Road (1-17 odds, 39-61 odds, 2-20 evens)
  • Trevanion Road (1-11)
  • North End Road (62-70 evens on west side, 62B)

Map of the Gunter Estate Regulation 7 area (pdf)

Hammersmith Grove Regulation 7 area

This covers all of the Hammersmith Grove conservation area and includes all properties in the conservation area:

  • Adie Road (Grove Studios, The Laboratory)
  • Astrop Mews (all addresses including storage building r/o 28 Richford Street)
  • Astrop Terrace (1-3 conseq.)
  • Benbow Road (1-3 conseq. Portland Villas)
  • Goldhawk Road (57A-85 odds)
  • Grove Mews (1-23 conseq.)
  • Hammersmith Grove (32-244 evens plus Grove Mansions and Essex Court, 39-215 odds)
  • Richford Street (2-80 evens, 1-59 odds)

Map of the Hammersmith Grove Regulation 7 area (pdf)

Harwood Road Regulation 7 area

This covers parts of the Moore Park, Parsons Green and Walham Green conservation areas and includes:

  • Harwood Road – all addresses including Broxholme House
  • Fulham Road (567-569 odds)
  • Moore Park Road (103-107 odds)
  • New King's Road (22-24 evens)

Map of the Harwood Road Regulation 7 area (pdf)

In other parts of the borough, estate agents do not require consent from the council for the display of these advertising boards subject to the conditions listed in the Temporary Advertisements Deemed Consent document (pdf).

2012 Regulation 7 Direction

This 7 Direction covers in parts of Barons Court, Lakeside/Sinclair/Blythe Road and Brook Green Conservation Areas and came into force on 16 April 2012 for a period of 10 years. The display of estate agent boards in these areas will then no longer be allowed unless advertisement consent has been granted by the council. All the properties affected by the direction are given below.

Direction from the Secretary of State (pdf)

Properties affected in the Barons Court Conservation Area:

  • Baron's Court Road (all)
  • Barton Road (all)
  • Beaumont Crescent (all, including 21 - 69 West Kensington Mansions)
  • Castletown Road (all)
  • Challoner Crescent (1-3, not no. 4)
  • Challoner Street (all)
  • Charleville Road (all)
  • Comeragh Mews (all)
  • Comeragh Road (all)
  • Fairholme Road (all)
  • Gibbs Green (1-8 inclusive)
  • Gledstanes Road (all)
  • Margravine Gardens (1, 3 and 3a)
  • North End Road (86-110 evens, 179-225 odds and 1-20 West Kensington Mansions)
  • Palliser Road (all)
  • Perham Road (all)
  • Vereker Road (1-42, not no. 50).

Map of the Baron's Court Regulation 7 area (pdf)

Properties affected in the Lakeside/Sinclair/Blythe Road Conservation Area and Brook Green Conservation Area:

  • Addison Gardens (all, excluding Addison Primary School)
  • Beaconsfield Terrace Road (No. 6 only)
  • Blythe Road (No. 44 only)
  • Bolingbroke Road (1-49 inclusive)
  • Fielding Road (all, excluding St Matthew’s Church)
  • Hazlitt Mews (all)
  • Hazlitt Road (all)
  • Lakeside Road (all)
  • Maclise Road (2-26 evens and 33-47 odds)
  • Milson Road (Hazlitt House only)
  • Richmond Way (23-39 odds, no. 61 and 58-80 evens)
  • Sinclair Gardens (all)
  • Sinclair Road (all).

Map of the Sinclair Road Regulation 7 area (pdf)

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