It’s time to Shop Local, Shop Safe this Christmas

Please do everything you possibly can to support our local businesses this Christmas.

Our local businesses have had a tough time during the Covid crisis, which is why it is more important than ever that we all do everything we possibly can to support our local businesses this Christmas.

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A digital advertising board (pictured) displaying the Shop Local, Shop Safe Christmas campaign message

That’s why we’ve launched our new festive Shop Local Shop Safe campaign to give our town centres, high streets, retailers, small businesses and markets a boost as businesses begin to reopen across Hammersmith, Fulham and Shepherds Bush.

We want to help businesses to reopen safely and keep residents safe as they help give our local traders and entrepreneurs the support they need as we make H&F the best place to live, work and socialise in Europe.

How can you help?

Shop locally – Invest in your local economy by shopping locally. For every £10 you spend with an independent local business - from a Christmas turkey to a bottle of wine or a gift for a loved one - £3.80 is retained locally according to a recent report.

Not sure what to buy your loved ones this year? Check out our new H&F Shop Local Facebook page with all the latest gift ideas from local independent businesses.

Shop safe – Wear a face covering where required, follow social distancing rules and wash your hands regularly while on the high street and inside shops.

Take advantage of the extended opening hours for retail shops throughout December so you can do your Christmas shopping safely and avoid any crowds.

Walk and cycle to local businesses using our temporary cycle lanes and wider pavements which make it easier to social distance, including while queueing.

Support the restaurants and takeaways featured in our tasty H&F Food Guide.

What’s on in H&F


Book now to enjoy the online version of Raymond Briggs’ Father Christmas, filmed especially for you this year by the Lyric. The performance will be available to watch anytime between 9 and 24 December. Find out more at the Lyric website.

The Hammersmith BID has a box of treats this year too which includes virtual carol singing and Hampers for Hammersmith Heroes. Find out more on the Hammersmith BID website.

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A staff member from Whole Foods Market in Fulham Broadway


Check out all the festive fun being organised by the Fulham BID including a Christmas tree and lights.

Take a look at the Discover Fulham website for more information.

Shepherds Bush

Head down to Westfield’s Winter Village at Westfield Square - home to London’s newest winter Igloos and Christmas karaoke.

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