A banner day in H&F - Safe Distancing campaign unveiled to help save lives

Safe Distancing campaign unveiled to help save lives.

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Stay Home Save Lives banner fastened to park railings as part of our major publicity campaign

Hammersmith & Fulham Council has unveiled a major, borough-wide publicity campaign to reduce the spread of coronavirus (COVID-19).

Banners, posters and digital adverts have been prominently displayed across the borough – from Wormholt Park in White City to South Park in Fulham.

The two adverts urge residents to “Stay Home, Save Lives” and to “Practise Safe Distancing” when going out for essential trips or the daily walk.

See more images on our Flickr photo gallery

The major publicity campaign follows the Government’s new strict rules on limiting social interaction to stop the transmission of the virus – which have been frequently flouted.

The problem has been particularly bad in local parks, with the Met Police forced to clear Shepherds Bush Green. Officers used loudhailers to say: “Go home – this is a lockdown – not a holiday.”

Video: Met Police clear Shepherds Bush Green

Cllr Stephen Cowan, Leader of the London Borough of Hammersmith & Fulham, said: “The publicity campaign is essential to enforce social distancing people and prevent people spreading the contagion to people they come into contact with, and inadvertently contributing to the death toll.

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Digital advertising board displaying the new Stay Home Save Lives campaign

“These new measures are not optional and will be enforced by the authorities and it is vital that everyone realises it.

“We must minimise the time we spend outside of our homes and ensure we’re always at least two metres apart from anyone that we don’t live with.

“Please take care, stay home, stay safe and save lives.”

What is safe distancing?

Safe distancing measures are steps you can take to reduce social interaction between people. This will help reduce the transmission of coronavirus.

They are to:

  1. Avoid contact with someone who is displaying symptoms of coronavirus (COVID-19). These symptoms include high temperature and/or new and continuous cough.
  2. Avoid non-essential use of public transport when possible.
  3. Work from home, where possible. Your employer should support you to do this. Please refer to employer guidance for more information
  4. Avoid large and small gatherings in public spaces, noting that pubs, restaurants, leisure centres and similar venues are currently shut as infections spread easily in closed spaces where people gather together.
  5. Avoid gatherings with friends and family. Keep in touch using remote technology such as phone, internet, and social media.
  6. Use telephone or online services to contact your GP or other essential services.

Everyone should be trying to follow these measures as much as is practicable.

We strongly advise you to follow the above measures as much as you can and to significantly limit your face-to-face interaction with friends and family if possible, particularly if you:

  • are over 70
  • have an underlying health condition
  • are pregnant.

This advice is likely to be in place for some weeks.

For more details about the outbreak of coronavirus and how H&F is working to protect its residents, visit our coronavirus (COVID-19) page.

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