White City Central

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An artist's impression of White City Central community garden and public art designed by local young people

White City Central redevelopment

In Hammersmith & Fulham, we are passionate about ensuring that our communities are clean, green, and secure. To achieve this priority, we are working with local residents on the White City Estate to provide new homes for local people, even better green space, and future-proofed community spaces for great services.

This page includes a summary of the project and information on how to get in touch with the project team. To read more about the project and what has happened so far, please visit the White City Central Project website.

Quick facts about the White City Central redevelopment

No existing homes will be demolished as part of the programme; it proposes only to build new homes, community facilities, and new outdoor spaces.

The council is the freeholder of the entire development site and is the lead developer for the programme. This means that there are no private developers involved in the project.

The project will deliver 253 new homes, of which half will be affordable and prioritised for residents. This means that that the homes will be available to residents at a cost significantly below market rate; 76 homes will be developed for social rent, and 51 homes will be available for shared ownership arrangements. 126 homes will be available to buy in order to fund the social housing and community facilities.

Residents have been vitally important to the process of designing new community facilities and outdoor space, such as a central community hub, outdoor gym, and play facilities.

The project is split into two phases. The first phase, which will provide a range of new community facilities and outdoor space, is expected to be completed in Winter 2027. The second phase, which will provide most of the new affordable homes, is expected to be completed in 2029.

Frequently asked questions about the White City Central programme

Q: How much affordable housing is part of the development?

A: 50% of the homes will be affordable, including a mix of genuinely affordable homes and shared ownership homes.

Q: Why do we need some private housing as part of the development?

A: There is a pressing need for affordable housing across the borough. To avoid putting pressure on other front-line services, the council’s housing developments are planned to be self-financing. This means that the sale of the private housing on the site will fund the cost of building the affordable homes.

Q: Are private developers involved in the programme?

A: No, the council is the lead developer of the scheme and there are no private developers who will benefit from the programme. No private developers will be involved at any point.

Q: Have residents been involved in developing the programme?

A: Yes, residents have been involved by telling us their priorities for the area, the facilities they would like, and assisting in the design process. Residents can continue to get involved as we approach planning submission, and residents will be involved in choosing the main contractor for the programme.

You can read more FAQs and answers here on the White City Central website FAQs page.

Project timeline

  • June/July 2024 - Anticipated planning application submission 
  • Summer 2024 - Start procurement of construction contractor
  • Spring 2025 - Decision on planning application
  • Summer 2025 - Appointment of construction contractor and technical design phase
  • Autumn 2025 - Construction work starts on Phase 1
  • Winter 2027 - Phase 1 complete (community hub, nursery, two residential blocks)
  • Winter 2029 - Phase 2 complete (four residential blocks)
  • Winter 2029 - All buildings and homes in use

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An artist's impression of proposed homes on India Way opposite Denham House

Get involved

Members of the project team will be at the Housing Office, New Zealand Way, every other Thursday from 11am to 5pm. Come in and say hello if you have any questions about the project.

Upcoming drop-in dates are: Thursday 23 May and Thursday 6 June.

If you would like to get in touch directly, please contact the team at WhiteCityCentral@lbhf.gov.uk


Click here to find workshop recordings, meeting recordings, newspapers, and presentations on the project.

You can watch a flythrough of the proposed scheme here: White City Video Walkthrough on Vimeo.

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