Markets and street trading privacy notice

How the London Borough of Hammersmith and Fulham markets and street trading team collects, handles and looks after your personal data and processes your data in accordance with legal requirements.

Who we are and how to contact us

The markets and street trading team can be contacted at or call 020 8753 3916 - Monday to Friday, 9am to 5pm

H&F is the Controller for the personal data we process. Our Information Commissioner’s Office (ICO) registration number is: Z5124889.

What we collect and process

We process data you have given us directly as well as data we get from others. 

Data you give us directly

When you contact us about street trading applications or expressions of interest via our street trading licence application form, we collect the following data about you:

  • personal identifier such as names (including previous known names)
  • company name & registration of food business
  • date of birth
  • contact information (address, contact number, personal email address) and preferred contact methods
  • next of kin name and contact details
  • national insurance number of applicant and nominated assistants if applicable
  • gender, race, and disability status
  • photographic ID of applicant and nominated assistants if applicable
  • proof of address of applicant and nominated assistants if applicable

Data we get indirectly (from someone other than you)

We may get data indirectly about you from external partners and enforcement agencies such as Citizen Advice Consumer Service, Food Standards Agency, police etc. Whilst we do not seek to collect it, we do recognise that we could be provided with special category data from, or about, a data subject. 

Categories of personal data may include:

  • complaints
  • political opinions
  • religious or philosophical beliefs
  • sexual orientation

We may also collect information concerning criminal convictions and offences.

Most of the personal data we process is data provided directly to us from consumers, individuals, witnesses, victims, businesses, external partners (as above) and enforcement agencies. We process this information to carry out our statutory duties in relation to the licensing and management of the service.

If we have data about you from others, we will let you know how we are processing it unless processing it would be prejudicial to our work or require disproportionate effort.

Why we need it and what we do with it

The markets and street trading team are responsible for dealing with the statutory requirements in connection with the London Local Authorities Act 1990.
We process your data to issue street trading licences and all other procedures that are included with managing the licence. 

This could include the following:

  • enforcement actions
  • debt recovery actions
  • method of payment
  • licence renewals

Our legal basis for processing your data is that: 

  • We have your clear, positive, and freely given consent to process it for regulating and managing the street trading service purposes. 6(1)(b) of the GDPR
  • You have the right to withdraw your consent at any time
  • If you withdraw your consent, we will stop processing your data for regulating and managing the street trading service. This may affect your ability to make an application or renew an existing licence.
  • We need to process it to enter or carry out a contract with you for Licensing Street trading activities. (6(1)(b) of the GDPR. We need your data because we use to issue personal licences. If you do not provide the data, then we are not able to issue the personal licence. 
  • We need to process it to comply with the law:  London Local Authorities Act 1990 has a regulatory requirement to obtain this data in relation to the licence holder. (6(1)(c) of the GDPR) If you do not provide the data, then we are not able to issue the personal licence.
  • We need to process it to protect someone’s vital interests (Life & Death matters) e.g., illness or accident or for reasons of substantial public interest (UK GDPR Article 9(2)(g) and DPA 2018, Schedule 1, para.6(1) & (2)(a)). 
  • We need to process it to review our services reach regarding equality and diversity and if necessary, reach out to underrepresented groups. 
  • We may need to process whilst undertaking an investigation, Part III of the Data Protection Act 2018 (DPA) for law enforcement purposes.  

Who we share it with

We share your data within the council where it is necessary to deliver service or comply with our statutory obligations. 

We may share your data with:

  • external enforcement agencies such as Met Police, City of London Police, fire brigade and rescue services, Action Fraud, insolvency service and other local authorities services, National Trading Standards and Regional Investigations Team
  • internal council departments and elected members
  • other organisations including voluntary services, where the disclosure is necessary for the purposes of the prevention and / or detection of crime
  • other parties - where the law requires us to pass on information under special circumstances, for crime prevention or the detection of fraud, and as part of the National Fraud Initiative
  • other parties where the information is required for legal action or protection of intellectual property, and we assess the disclosure as appropriate.

If you require an interpreter or document translation, your data may be shared with our translation and interpretation service to provide this service. Data shared with our translation and interpretation service will be only for the explicit purpose of completing the translation/interpretation and will not be shared for any other purpose.

We only process your data in the UK and the European Union (EU).

How long we keep it

We retain your data in accordance with the council retention schedule.  Most data is retained for up to six (6) years, though it may be as long as 10 years where safety legislation is involved. We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any future legal, accounting, or reporting requirements. 

When we no longer need your data, we will dispose of it securely or, if it is of historic interest, we will transfer it to our local archives service. 
What are your rights?

In relation to this processing, you have the right to:

  • be informed – we do this through this privacy notice
  • access your data
  • have us change incorrect or incomplete data
  • have us delete your data
  • restrict how we process your data
  • object to how we process your data

You can withdraw your consent by:

Going online: Your data rights – how to exercise them
Emailing us:
Writing to us: Markets & Street Trading Team 1st Floor, 25 Bagleys Lane, Fulham SW6 2QA
Calling us: 0208 753 3916

For more information on your rights and how to exercise them, please see 

Who to contact if you’re unhappy about how we use your data or comply with your data rights

For who to contact if you’re unhappy, please see Your data rights – who to contact if you’re unhappy

What if this notice changes?

If we make a substantial change to what personal data we process, how or why we process it, or who processes it we will update this notice. We may also contact you using other communication channels to make you aware of the changes.

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