North End Road Christmas Market
Hammersmith & Fulham Council is working to create a thriving, sustainable and welcoming high street on North End Road.
The street’s market has been proudly serving the local community six days a week since the 1880s and is known for selling fresh fruit, vegetables, and other groceries at affordable prices.
What makes North End Road’s market special?
North End Road’s historic market sits at the heart of a busy, cosmopolitan community in one of the most affluent areas of H&F.
The road’s immediate surroundings include a mix of hotels, office blocks, residential properties, and the distinctive Clem Attlee Court estate.
The market runs six days a week, Monday to Saturday, 8am-6pm. It’s a busy road with a constant stream of shoppers who are on the lookout for both bargains and something special.
Footfall has almost recovered to pre-pandemic numbers, and hospitality and retail spending along the road is now exceeding 2019 levels throughout the week.
North End Road is well connected to the rest of the borough through public transport links. Five bus routes travel along the road, and its three nearest tube stations are Fulham Broadway, West Brompton and West Kensington.
This suits the large majority of shoppers who regularly travel to the market on foot, on bike or by public transport.
H&F’s investment in North End Road
We’re working to support and improve the features that make North End Road a favourite destination with shoppers.
Our community-led redesign of North End Road is focused on providing a long-term enhancement of the market and supporting the growth of existing and new businesses.
We’re investing £1.9m into these public realm improvements, including creating seating areas, replacing paving and kerbs, and improving market pitches.
These improvement works have included jollification of the market and surrounding roads. We’ve installed colourful identity branding imagery and wayfinding signage, including lamppost banners along Lillie Road and North End Road, to attract shoppers.
New and improved pitches
Our improvement works will ensure that all market pitches will have a level surface with access to power, water and a secure locking feature.
New planting is also being introduced along the road between the new and improved pitches.
This includes cherry blossom trees and a diverse mix of seasonal plants including tulips and daffodils; each chosen to brighten the road and improve air quality throughout the year.
These improvements are building on North End Road’s sociable, shopper focused layout. Many of the road’s businesses have dwell spaces, including cafes with outdoor seating, that allow residents to socialise, explore the street at a comfortable, leisurely pace and take full advantage of their time on the road.
We’ve recently introduced three new e-cargo bikes along North End Road, available for traders, business owners and shoppers to use.
These electric bikes can be hired by the hour and are ideal for deliveries, moving stock or collecting supplies. Sign up is simple and includes a free introductory session.
Find out more and book your first session through the Our Bike website.
Seasonal festivals and markets
The street has hosted seasonal markets and festivals since 2014 that attract traders with a wide range of stalls.
H&F close the high street to all traffic during these events, and host street entertainers throughout the day to ensure it’s a safe and festive atmosphere for the more than 18,000 visitors that attend.
In January 2019, our seasonal market received national recognition by winning Best Community/Parish Market accolade at the Great British Market Awards. The judges said:
The North End Road Seasonal Markets, Fulham, is a market with a strong emphasis on place and local people and is an exciting example of the local council working with community groups. Year on year attendance figures have provided for sustained growth and the increase in popularity is an example to other authorities in London.”
Ever thought about becoming a trader at North End Road Market? Why not try it at a discount?
Affordable for traders and shoppers
We’re ensuring that trading on North End Road market is affordable for all.
New Traders, once approved by the Council, can take advantage of the Introductory Trading Offer, which provides a discount for trading on North End Road. More details can be found under ‘Becoming a Market Trader’.
Young entrepreneurs, new start-ups and local businesses that will boost market growth and compliment the local area will be prioritised.
Visitors and shoppers are also benefitting from reduced prices. Parking is now cheaper than ever – making it incredibly affordable for anyone to visit the market for a quick shop, or to take their time and fully explore all that the stalls have to offer.
Our new reduced-price shopper parking bays cost just 20p per 30 minutes and can be found on side roads along the length of the market.
Digital support for traders
H&F Council are also offering a range of free business support and advice for business owners and market traders, including help getting your business online and digital skills training. Find out more on our business support and advice page.
The market and traders are also supported by North End Road’s growing social media presence that celebrates the hustle and bustle of the street and spotlights traders throughout the year.
What are shoppers looking for?
When asked what they would like to see more of in North End Road Market, shoppers most commonly replied with plants and flowers (35%), a bakery (34%), organic produce (29%) and street food (27%).
We are excited to expand the number of stalls in the market and hope to further diversify what’s on offer, to meet the needs and wants of the local community.
Affordability and convenience are highly valued by our shoppers and traders that match these needs will be greatly welcomed.