New Fulham business gives young fashion designers a chance

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Image captionPante owner Rosana Queiroz

A Fulham businesswoman is giving young designers a shot at her new fashion boutique.

Mother-of-two Rosana Queiroz threw a launch party at Pante on 666 Fulham Road that included up-and-coming designers, fashionistas and local business owners.

The 35-year-old had been trading online for three years and did not hesitate when the unit became available in the booming borough.

Pante is the latest in a long line of new businesses to set up shop in H&F.

“We want to give entrepreneurs the best possible platform and support to start a business, survive and thrive,” said Cllr Andrew Jones, H&F Cabinet Member for Economic Development and Regeneration. “Our goal is to make H&F the best place to work, live and run a business in Europe.”

Earlier this year, Hammersmith & Fulham Council launched its new Industrial Strategy (pdf) outlining how the council could help offer economic growth for everyone.

Brand new business

“The lease of 666 Fulham Road came up and I jumped at the chance.” said Rosana. “It’s a great spot, and I’m really happy to be here. I feel really welcome.”

The next Vivienne Westwood or Stella McCartney could be found in Pante’s collection that includes works from seven young designers: Shanghai-born Judy Wu and her exciting womenswear, Leo Featherman’s luxury handbags and exquisite handmade jewellery from Anna Prata are but a few of the trendy collections on offer in SW6.

Image caption: Rosana (left) with designer, Judy Wu

The shop will also carry Rosana’s own range of clothes that are designed and made in Italy by her business partner and childhood friend, Ana Paula Pante.

Ana left Brazil to follow her clothing design dreams and studied in the fashion capital of Milan before starting Pante alongside fellow Brazilian, Rosana.

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