Firms in White City stream ahead with new ultra-fast fibre broadband

Businesses at the pioneering Translation & Innovation Hub (I-Hub) facility in White City are the latest companies in the borough to benefit from a new ultra-fast fibre broadband.

A ground-breaking partnership between Hammersmith & Fulham Council and ITS Technology Group means full fibre internet has arrived for businesses. The network uses underground CCTV ducts in White City to help boost economic growth for all in the borough.

H&F Council is now the first local authority in the country to grant access to its underground CCTV ducts to create the high-speed fibre network.

The partnership forms part of the H&F Industrial Strategy (pdf).

“We’re future-proofing the borough with a digital connectivity that will allow businesses to compete with the best in the 21st century,” said Cllr Andrew Jones, H&F Cabinet Member for Economic Development and Regeneration.

“Ultra-fast broadband will soon become the norm for businesses across the borough as we strive to make H&F the best place to do business in Europe.”

Businesses ICON and Avado – which recently moved into the I-Hub building in Wood Lane – now have internet speeds of up to 10Gbps at their disposal.

QPR, Imperial College ThinkSpace, Lyric Theatre and PlayFootball in Shepherds Bush already benefit from the ultra-fast fibre broadband network in the borough.

Up to speed

With full fibre speeds, businesses in H&F can improve communication with customers and suppliers as well as enhancing employees’ productivity.

Lisa Harding, head of strategic partnerships at ITS Technology Group said: “We are delighted to be working with H&F Council to bring full fibre optic connectivity to businesses across the borough.

“By increasing the availability of connectivity across the borough, businesses of all shapes and sizes stand to benefit from the plethora of applications that this home-grown ultrafast digital infrastructure enables.”

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