Image 1

H&F is helping small businesses boost their online sales

Categoriesnews Businessnews

Image captionImage 1: Jane Wiest (right) and her team at Initially London

We’re helping small local businesses boost their website sales with Online High Street.

The new e-commerce platform – funded locally by Hammersmith & Fulham Council – promotes independent businesses, connects customers with their favourite high street shops and delivers products the same day at a fixed delivery price.

And even better, Online High Street will send a photographer to take promotional shots for each local business – at no cost.

Sign up

A seamless process

Businesses across the borough, including Maliks Honey in Ravenscourt Park, Hammersmith, have already joined.

Run by Oussama and his family, the shop sells a variety of unfiltered honey. The current customer favourite is their British batch.

Image 2
Image caption: Image 2: Oussama and his family

“The team at Online High Street explained the vision of the company and the logistics of how it worked, and it made the decision a no-brainer,” said Oussama, 29.

“Getting in touch with the team has been very easy. I always receive fast replies and they will always hop on a call. The joining process was seamless,” he added.

For Oussama, a big plus from the platform is their online system.

“It’s very user friendly and simple to use, and I’m not the most tech savvy. I don’t think I even needed to ask for assistance when started at my end,” he said.

“I’ve found that managing the online store, alongside running my business goes hand in hand. Whenever we launch a new product or need to update stock, it’s very easy to mirror those changes on the Online High Street website.” 

“When an order is received, the team send someone to come and collect directly from you, and there’s always support on offer. It’s a seamless process.”


Jane Wiest, 58, who runs Initially London in Parsons Green, Fulham, joined Online High Street in 2022.

“I resisted joining at first because I thought it was going to be cumbersome to upload our product line onto the platform,” she explained. “But the team were really helpful and pro-active. They did so much of the backend work themselves and made it so easy that it was hard to say no."

“It’s very easy, it’s very business friendly, it feels like such a pro-business initiative from the council, and it’s much easier than I thought it was going to be,” Jane added. “It’s cost us nothing, it doesn’t take any material amount of time away from our business, but it’s a really great extra distribution channel for us that we’re delighted to have.”

Above and beyond

Peak and the Pantry’s owner, Kelly Peak, 47, agreed. “The team went above and beyond. The whole process was painless, it was more painless than I thought it could be.” Peak and the Pantry has been a member of the platform since late 2022.

“I’ve been in retail and e-commerce for more than 10 years and I battered them with so many questions,” added Kelly, who started the home-based business in 2021. “And there wasn’t anything they didn’t go out and find answers to. The team are really easy to contact, very rarely will you wait more than a couple of hours for a turnaround.

“I would definitely encourage others to join,” added Kelly. “They want to work with independents. They’re here to support local businesses and bring the high street back.”

Need more support?

If you want to find out more about H&F’s business support offers, email:

Want to read more news stories like this? Subscribe to our weekly e-news bulletin.