A colourful new road crossing is catching the eye in North End Road.
H&F Council has teamed up with artists Henri Holz and Alexis Demetriades from the Royal College of Art in White City to deliver the dazzling new crossing situated opposite St John’s Church at the start of the popular high street.
It pays homage to the fruit and vegetable market’s rich history on the road.
“Thanks to our local artists and the Royal College of Art we now have an eye-catching and fun new road crossing in North End Road,” said Cllr Andrew Jones, H&F Cabinet Member for the Economy.
This is the latest improvement from the council’s community-led redesign of North End Road as we work with businesses, traders and residents to make the historic street a more thriving and welcoming destination.
The local artists, who have now graduated from the Royal College of Art, were thrilled to see their design on show in North End Road.
“It’s fantastic to see our design in a place which is accessible for everyone to see and enjoy,” said Henri, who went down to view the artwork with H&F Business Champion, Cllr Guy Vincent.
It was an especially proud moment for Alexis, who lived on North End Road prior to the COVID-19 outbreak before moving back to Los Angeles.
“Having lived on North End Road for the last two years, I have a very personal hope that the crossing will invite more people to explore the market, and that they will get as much enjoyment from it as I have,” added Alexis.
“The produce is fantastic and there are so many wonderful restaurants, cafes, and shops tucked in and around it that are really worth visiting. This market is so integral to London’s heritage, and I hope that by drawing more attention to it, we will play some small role in supporting it.”
The design was selected by a judging panel which included the Fulham Broadway BID, the North End Road Action Group, the Royal College of Art and Cllr Sharon Holder after the council invited students from the Royal College of Art to submit their ideas.
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