Fulham bag designer Naadu Ashun says the Made in H&F pop-up shop provided the perfect platform for local entrepreneurs to thrive on.
The founder of A Bag Less Ordinary enjoyed bumper sales while showcasing her wares in the retail space at Kings Mall shopping centre in King Street.
It included local painters, jewellery makers, hat makers, t-shirt designers, artists, craft makers and more.
“We’re working hard to give local entrepreneurs all the support they need to start, thrive and grow in H&F,” said Cllr Andrew Jones, H&F Cabinet Member for the Economy and the Arts.
“We’re providing more affordable workspaces across the borough as we strive to make H&F the best place to live, work and play in Europe.”
The small business support project, which ran until the end of December, was a result of the council’s Industrial Strategy (pdf) which aims to create more affordable and flexible co-working hubs in the borough for entrepreneurs, start-ups and existing businesses looking to grow in H&F.
“The Made in H&F pop-up shop was a great opportunity for local entrepreneurs,” said Naadu, founder of A Bag Less Ordinary.
“It gave small businesses in H&F the chance to get their products into a shop and test the market in an actual retail unit. I would love to see one of these pop-up stores in Fulham. It would be fantastic for the area.”
After ten years working in the fashion industry, the mother-of-one decided to start her own business while on maternity leave back in November 2017.
As a little girl, Naadu loved to make things, and went on to study bag design at the London College of Fashion.
“I didn’t watch much TV as a child,” added Naadu. “I remember being left with some card, glue and a pair of scissors one day and ended up making a washing machine with a spinning drum!”
She now designs and makes her fabric and leather accessories, which includes handbags and make-up bags, from a workshop at her home in Fulham.
Other local entrepreneurs who were based in the pop-up store included Fabrizzio Spindola of La Galeria Design, Aki Iwai of Axelina Productions and Tia Hannaford of Immy London.
New Made in H&F pop-up shop
H&F Council alongside Kings Mall shopping centre and Hammersmith Bid are planning to open another Made in H&F pop-up shop in the borough.
If you are a local designer or artist interested in showcasing your wares in the affordable space – apply here using the expression of interest form (pdf 108KB).
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