Naadu Ashun

A popping success! Local entrepreneurs thrive at Made in H&F pop-up shop

Fulham bag designer Naadu Ashun says the Made in H&F pop-up shop provided the perfect platform for local entrepreneurs to thrive on.

The founder of A Bag Less Ordinary enjoyed bumper sales while showcasing her wares in the retail space at Kings Mall shopping centre in King Street.

Made in H&F pop-up store
The Made in H&F pop-up store in Kings Mall

Hammersmith & Fulham Council teamed up with Hammersmith Bid and Kings Mall shopping centre to provide the affordable workspace for more than twenty local small business owners.

It included local painters, jewellery makers, hat makers, t-shirt designers, artists, craft makers and more.

“We’re working hard to give local entrepreneurs all the support they need to start, thrive and grow in H&F,” said Cllr Andrew Jones, H&F Cabinet Member for the Economy and the Arts.

“We’re providing more affordable workspaces across the borough as we strive to make H&F the best place to live, work and play in Europe.”

The small business support project, which ran until the end of December, was a result of the council’s Industrial Strategy (pdf) which aims to create more affordable and flexible co-working hubs in the borough for entrepreneurs, start-ups and existing businesses looking to grow in H&F.

Fulham designer

“The Made in H&F pop-up shop was a great opportunity for local entrepreneurs,” said Naadu, founder of A Bag Less Ordinary.

Naadu Ashun's products
Naadu Ashun designs and makes fabric and leather accessories

“It gave small businesses in H&F the chance to get their products into a shop and test the market in an actual retail unit. I would love to see one of these pop-up stores in Fulham. It would be fantastic for the area.”

After ten years working in the fashion industry, the mother-of-one decided to start her own business while on maternity leave back in November 2017.

As a little girl, Naadu loved to make things, and went on to study bag design at the London College of Fashion.

“I didn’t watch much TV as a child,” added Naadu. “I remember being left with some card, glue and a pair of scissors one day and ended up making a washing machine with a spinning drum!”

She now designs and makes her fabric and leather accessories, which includes handbags and make-up bags, from a workshop at her home in Fulham.

Other local entrepreneurs who were based in the pop-up store included Fabrizzio Spindola of La Galeria Design, Aki Iwai of Axelina Productions and Tia Hannaford of Immy London.

New Made in H&F pop-up shop

H&F Council alongside Kings Mall shopping centre and Hammersmith Bid are planning to open another Made in H&F pop-up shop in the borough.

If you are a local designer or artist interested in showcasing your wares in the affordable space – apply here using the expression of interest form (pdf 108KB).

Click here for more business news.

Fabrizzio Spindola of La Galeria Design
Fabrizzio Spindola of La Galeria Design

Want to read more news stories like this? Subscribe to our weekly e-news bulletin.

By sending us a comment, you are agreeing to our publishing policy.

 Want to stay connected with H&F? Sign-up to the council
Advertisement