Local residents to get first call on new Westfield homes

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news Planning, Housing

From left, Duncan Bower, Director of Development at Unibail-Rodamco-Westfield; Cllr Stephen Cowan, Leader of H&F Council; Jacqueline Esimaje-Heath, Land, Acquisitions and Planning Director for L&Q; Kieran Hobbs, Residential Development Director at Unibail-Rodamco-Westfield; and Darren Parker, Director of Project Management and Development for L&Q

Eighty-nine local residents and families struggling to cope with house prices will benefit from new genuinely affordable homes in White City.

The new homes – which are almost complete – are part of Hammersmith & Fulham Council’s drive to ensure local people, rather than overseas property investors, benefit from local growth and development. They are also the first to emerge on the doorstep of Europe’s biggest shopping centre, Westfield London.

The homes were secured by H&F Council as part of the negotiations around the planning approval for the £600million Westfield extension works by Unibail-Rodamco-Westfield.

The council has now secured more than 600 genuinely affordable homes in White City – at zero cost to residents.

“This is part of our programme of delivering the largest amount of genuinely affordable homes in 10 years,” said Cllr Stephen Cowan, Leader of Hammersmith & Fulham Council.

“For too long people have struggled to find an affordable local home. We’re taking a determined approach to correct that and I’m delighted that these beautiful new homes will soon be occupied by local families and key workers, such as nurses and teachers.”

“So we’re really pleased to be working in partnership with Westfield to offer 89 local families the chance to move into genuinely affordable, quality homes.”

New neighbours


The new homes in White City, on the doorstep of Europe’s biggest shopping centre, Westfield London

The new affordable homes will consist of one, two and three-bedroom flats. New residents are set to get their keys at the end of October. The properties will be managed by housing association L&Q.

More homes coming

H&F Council has negotiated a series of deals with developers, at zero cost to taxpayers, for other genuinely affordable homes to be built across White City.

Seventy-one genuinely affordable homes for residents have been secured on the new Ed City development in Australia Road, with 38 flats for key workers and 33 flats for social rent.

An additional 118 genuinely affordable units were approved on the former M&S Warehouse site. This is in addition to the 298 homes previously ear-marked on the White City scheme.

Meanwhile, the council has begun to redevelop a former hostel it owns in Lavender Court with 45 new, genuinely affordable homes for residents.

Read more about the transformation of White City here.

Work is also underway to build 30 new, genuinely affordable homes at the council-owned Fulham North Housing Office and adjacent car park on the Clem Attlee Estate. The new homes should be ready by 2020.


The homes were secured by H&F Council as part of the negotiations around the planning approval for the £600million Westfield extension works

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