Residents and firms large and small are experiencing a wave of change as White City is transformed into one of the most popular places to live and do business in Europe.
And while these advancements are putting the borough on the map, Hammersmith & Fulham Council is pledging to make sure everyone benefits from the new jobs and investment.
The multi-billion-pound transformation includes thousands of new jobs at Westfield London, more than 500 new genuinely affordable homes, a booming media centre, a thriving tech hub, ultra-fast broadband infrastructure and a new education hub.
Hammersmith & Fulham Council aims to deliver significant growth opportunities in White City for existing residents and new businesses, private and social housing, jobs and infrastructure as outlined in its Industrial Strategy (pdf).
“We want to bring White City into the 21st century,” said Cllr Andrew Jones, H&F Cabinet Member for the Economy and the Arts. “We’re ensuring that all residents and local businesses benefit from the economic growth and new developments in H&F.”
Genuinely affordable housing
H&F Council has negotiated with developers, at no cost to residents, for more than 500 genuinely affordable homes to be built in White City.
Seventy-one affordable homes for residents have been secured on the new Ed City development in Australia Road with 38 for key workers and 33 for social rent.
An additional 118 affordable units were approved on the former M&S Warehouse site. This is in addition to the 298 homes previously ear-marked on the White City scheme.
Meanwhile, the council has begun to redevelop a former hostel it owns in Lavender Court with 45 new, genuinely affordable homes for residents.
8,000 new jobs
We’ve worked alongside Westfield to provide more than 12,000 jobs since the shopping centre first opened in 2008.
The £600million Westfield London extension, which partially opened in March, will provide 8,000 new permanent jobs in White City with residents getting first choice on the positions.
It signaled the start of a phased opening of the vast project ahead of Westfield’s 10th anniversary on 30 October 2018.
It will create an extra 740,000 sq ft of retail, dining, leisure and entertainment space - making it the largest shopping centre in Europe.
The council also negotiated a number of improvements for the local area ahead of the Westfield expansion. They included:
- £3.9million improvement to Shepherds Bush Overground station
- £600,000 to maximise job opportunities through training and apprenticeships
- 578 cycle parking spaces.
Meanwhile, the first phase of the revamp of the 31 disused railway arches at Wood Lane tube station will open this summer providing new commercial, leisure and retail space.
Ground-breaking work in combatting plastic waste to virtual reality (VR) tours with Sir David Attenborough is taking place in H&F’s new innovation district.
The booming White City tech hotspot includes Imperial College London’s new research and innovation district, the latest Royal College of Art campus, Yoox Net-A-Porter’s Tech Hub and the exciting co-working space Huckletree West.
It forms part of the council’s Industrial Strategy in partnership with Imperial College London to make the borough a global beacon for innovation and growth.
The new education hub, situated between Australia Road, Dorando Close and South Africa Road, will include a new two-form entry Ark Swift Primary Academy, a new building for Harmony Nursery (increasing capacity from 45 to 75 children), a new adult learning centre run by H&F Council and a new Youth Zone.
The council has played a vital role by providing all the land needed, as well as future funding for the development.
Over in the new Television Centre, ITV’s daytime shows have recently moved to the state-of-the-art studios in Wood Lane.
Good Morning Britain, Lorraine, This Morning and Loose Women are now being produced in studio 2 and 3 of the BBC Studioworks’ facilities for the next five years.
David Conway, Managing Director of BBC Studioworks said: “Our studios and post production facilities form part of a vibrant and creative media quarter within Hammersmith & Fulham.”
Down the road, the disused petrol station in Wood Lane will become a brand-new art project space which is set to open this autumn.
Elephant West will showcase contemporary up-and-coming artists.
A series of pop-up events and activities are scheduled for this summer across White City ahead of the launch.
In partnership with Community Fibre, H&F Council has made White City Estate one of the largest in London to have ultra-fast fibre optic broadband on offer in the 2,000 homes on the estate.
Residents on the White City Estate now have the chance to surf the net at record speeds of up to 1,000Mbps.
The Edward Woods estate is next in line to have ultra-fast broadband in White City, which will surpass the minimum speeds required by the government for 2020 – by a whopping 100 times.
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