H&F Council is backing a new national campaign against fly-tipping as part of its efforts to keep the borough clean for residents and visitors.
Keep Britain Tidy is launching its ‘Crime Not To Care’ campaign on Monday, 20 March, with the aim of working with councils to help stop residents becoming unwitting victims of fly-tippers, and also warn them of the hefty fines and punishments those intentionally flouting the law could face.
While streets across the borough were recently found by independent assessors to be the cleanest they’ve been in years, H&F wants them to be even better.
“We are committed to stamping out the dumping of rubbish in H&F, and a recent assessment shows we’re making huge progress”, said Cllr Wesley Harcourt, H&F Council’s Cabinet Member for Environment, Transport and Residents’ Services.
“Innovative schemes like the Report It app, proactive use of social media and a swift response to reported incidents are making a real impact. We also have H&F’s Street Czar Andy Stocker working hand in hand with local residents, tailoring solutions on the ground.
“Supporting Keep Britain Tidy’s ‘Crime Not To Care’ campaign is another tool we can use to help engage with local residents about the dangers of fly-tipping, and also help us deal effectively with the minority who choose to flout the law with illegal dumping.”
Keep Britain Tidy has developed the #CrimeNotToCare campaign to help local authority partners educate their residents about their responsibilities to dispose of their own waste and help them avoid a fine or worse.
The campaign launches nationally on 20 March.
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