H&F Tourism and Hospitality Business Survey

Hammersmith & Fulham Tourism and Hospitality Business Survey

Hammersmith & Fulham Council have been working to increase the value of the visitor economy in the borough. This has been funded by the London Development Agency, the Mayor's economic team. We would appreciate your feedback to evaluate this work and to enable us to work more effectively together in the future.

Business Information

	Name of Business:

	Contact details:

	Postcode:

	Number of employees:

Which of the following best describes your business?

Accommodation

Attraction

Entertainment (theatres/cinemas/venues)

Professional service

Eating and drink establishment

Other

	If 'Other', please specify

	How long have you been in business?

Are you an independant trader?

Yes

How would you rate your business at the moment?

Successful

Improving

Stable

Getting worse

Too early to say

What proportion of your customers...?

Live in Hammersmith

<20%

20 - 50%

50% +

Live in Shepherds Bush

<20%

20 - 50%

50% +

Live in Fulham

<20%

20 - 50%

50% +

Work in Shepherds Bush

<20%

20 - 50%

50% +

Work in Hammersmith

<20%

20 - 50%

50% +

Work in Fulham

<20%

20 - 50%

50% +

Are from outside of the borough but from London

<20%

20 - 50%

50% +

Are from outside of the borough and from overseas

<20%

20 - 50%

50% +

Don't know / Not applicable

<20%

20 - 50%

50% +

Visitor development / borough promotion in Hammersmith & Fulham

Are you aware of the value of the visitor economy (visitor spend) to this borough per year?

10 million pounds

100 million pounds

300 million pounds

600 million pounds

Don't know

Do you support borough led promotion of the visitor economy to increase visitor spend in Hammersmith & Fulham?

Yes

	If not, why not?

Are you aware of the visitor development project led by Hammersmith & Fulham Council currently running in the borough?

Yes

Have you attended a borough attractions group meeting in the last two years?

Yes

Q10

If yes, what are the reasons for attending Hammersmith & Fulham attractions group meetings? (please tick all that apply)

Networking

Market intelligence

Increasing your product knowledge

Benchmarking your business

Finding out about H&F activities

Finding out more about the LDA

Finding out more about Visit London

Finding out more about Visit Britain

Other

	If 'Other', please specify

Q11

Have you seen any promotional material for Hammersmith & Fulham such as...? (please tick as many as apply):

Town Centre Guides

Rural Thames Guide

Fulham Food Guide

Visit websites

Cultural Walks calendar

Other

No, haven't seen any

	If 'Other', please specify

Q12

Have you ever used any of the following promotional material in your business?

Displayed brochures for guests

Yes

Promoted your venue on the visithammersmith/ visitfulham/ visitshepherdsbush websites

Yes

Been included in a guide

Yes

Q13

Have you participated in any training opportunities organised by the visitor development officer?

Welcome all

Yes

Product knowledge

Yes

Familiarisation trips

Yes

Other

Yes

	If 'Other', please specify

Q14

Have you been involved in any other visitor development projects?

Yes

	If 'Yes', please explain:

Q15

Do you feel the visitor development programme has increased awareness of tourism and the visitor opportunities in Hammersmith & Fulham?

Yes

Q16

Do you feel that Hammersmith & Fulham's visitor development programme has increased your customer numbers and income?

Yes

Don't know

Q17

If yes, by how much?

10%

15%

15% +

Difficult to say

Q18

	In your view, how could the visitor development economy project and strategy in Hammersmith & Fulham be further developed? (If you have in mind a particular marketing initiative, organised event, product development or any other idea, please specify.)

About you:

In order for us to ensure we are working with everyone in the community, please could you complete the following section. You do not have to provide this information, but if you do we will keep your details confidential and we will only use them to compile statistics which cannot be related back to you.

Q19

Are you male or female?

Male

Female

Q20

Are you a resident in the borough?

Yes

Q21

Do you have any long-term illness, health problem or disability which limits your daily activities or the work you can do?

Yes

Q22 What is your ethnic group?

White

British

Irish

Any other White background

	If 'Any other', please specify

Mixed

White & Black Caribbean

White & Black African

White & Asian

Any other Mixed background

	If 'Any other', please specify

Asian or Asian British

Indian

Pakistani

Bangladeshi

Any other Asian background

	If 'Any other', please specify

Black or Black British

Caribbean

African

Any other Black background

	If 'Any other', please specify

Chinese or other ethnic group

Chinese

Any other

	If 'Any other', please specify

	Your email address:

Thank you for participating in this survey.

Please click on the submit button to send us your answers.

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