Green light for Shepherds Bush Market regeneration

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Green light for Shepherds Bush Market regeneration

Friday May 25, 2012

Plans to revitalise Shepherds Bush Market and the surrounding area are full steam ahead.

There were fears that the regeneration plans might be scuppered by a high court ruling today (May 25) concerning the Shepherds Bush Market special planning document (SPD). However, as the planning application for the market was judged against the borough’s overarching ‘core strategy’ the planning permission – and therefore the regeneration plans – are still going ahead the council confirmed today.

The market has been in existence for 100 years but many traders feel that it has been in decline for some time. Now, developer Orion Shepherds Bush Ltd (OSBL) will give the market a complete facelift and ensure that it thrives for another 100 years.

An H&F Council spokesman said: "The high court ruling on the SPD does not affect the Shepherds Bush Market regeneration plans or the legality of the recently issued planning consent.

“The Shepherds Bush Market regeneration scheme represents a once-in-a-lifetime opportunity to hugely improve the market and surrounding area. It will increase retail expenditure by more than £3million a year and will create numerous new jobs.

“The vast majority of Shepherds Bush residents support these plans along with many of the market traders. The Goldhawk Road businesses have been offered a fantastic deal by the developer, including the chance to return to new, larger shop units on the Goldhawk Road.”

OSBL has promised to maintain the independent character of the market by building on the individuality of businesses that have traditionally traded at Shepherds Bush. Their strong, local character is a vital ingredient of the market’s appeal.

The developer believes that the improvement plans will bring about approximately £3.2m a year in increased retail expenditure.

Several market squares will be created and new homes will be built. The Market Square will feature different types of national cuisines. This new square will accommodate pop-up shops and temporary trading space for start up or small businesses. There will also be spaces for open air events, seated areas and toilets.

New shops will be built on the east side of the market for traders whose premises have become dilapidated and crowded. OSBL is committed to protecting and maintaining market trading during the construction period. In addition, the entrance to the market from Goldhawk Road will be extended.

All businesses based at 30 to 52 Goldhawk Road have been offered the opportunity to return to the new Goldhawk Road shop units that will be delivered through a phased construction programme. The new shops will be set back from the road to make the market entrance more visible.

OSBL investigated refurbishing the existing Goldhawk Road premises but concluded this would not meet the wider regeneration targets as the properties fall far short of modern standards. OSBL will build an elegant terrace of modestly sized houses that will protect Pennard Road residents from any noise that the enhanced market creates. ‘Pennard Mews’ as it will be known will create a private and attractive space to the rear of homes along the west side of Pennard Road in the manner of a traditional West London Mews. In total and including Pennard Mews, 212 residential units will be built.

Hamid Tipu runs a fruit and vegetable stall in the market and said: “I am really looking forward to an improved market. Overall, the market is dying and the traders just sit here all day long waiting for customers. The regeneration will bring the market up-to-date and give it the kick-start that it really needs.”

Aslam Malik of Moon Foods Cash and Carry, which is situated close to the Goldhawk Road entrance to the market, said: “I have been in the market for 29 years and it is in desperate need of regeneration if it is going to survive. All of the traders here are looking forward to the future now that these plans have been approved – it is really excellent news.”

The plans have also been commended by one of Shepherds Bush’s leading estate agents.

Simon Waller, sales manager at Winkworth on Uxbridge Road, said: “There is a real sense that Shepherds Bush is an up-and-coming place to live at the moment and we are seeing many people trying to move into the area from the traditionally more affluent areas on Holland Park and Notting Hill. The planned regeneration will give the market the shot in the arm that it so desperately needs. I know that all of the local businesses are in favour of the improvement scheme and are talking about it amongst themselves. It really is an extra feather in the Shepherds Bush cap.”

Construction work is likely to commence in Summer 2013.