Jamies Italian W12

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Jamie's Italian W12

Tuesday July 27, 2010

JamiesItalian432

Westfield’s newest restaurant is serving up ‘pukka nosh’ in the no-nonsense style of one of the nation’s favourite celebrity chefs.

Jamie’s Italian, owned by TV cooking ace Jamie Oliver, opened its doors in the Shepherds Bush mall’s Southern Terrace on July 18, serving up a mouth-watering array of rustic Italian dishes.

The stand-alone eatery, on the western edge of the restaurant precinct, is easy to spot with its colourful ice cream van parked out front, which general manager Stefan Fouche says will begin sales this week.

“We’ll be serving Jamie’s famous ‘smash-ups’, which are basically smashed honeycomb, crushed nuts or fruits, sprinkled over the ice cream,” he added.

Stefan, 33, who is running a team of 105 staff at the new restaurant, said the TV chef had really put his stamp on the new eatery, helping to design the menu and perfect the standard of service.

“Jamie has had a lot of input – he’s been here lots of times already for staff training or just to drop in for some food,” he said. “It’s his restaurant and his idea.”

The funky place, which is open for lunch and dinner seven days a week, offers a huge range of Italian dishes from antipasti platters and bruschetta to pasta concoctions, steaks, salads and the delicious ice cream.

“It’s a seasonal menu so it changes every six months, and we also have daily specials,” Stefan said. “Dishes like ‘Fish in a Bag’ are Jamie Oliver classics and so are some of the risottos and pastas.

“The antipasti meat planks have also been popular, and I’d recommend customers try the Italian nachos, south coast fritto misto or the T-bone steak to share between two.

“We also have a fantastic Italian wine selection and our house wine is an organic wine from Italy. We have a range of cocktails, beautiful coffee, Italian beers and prosecco.”

The new restaurant, which is the 14th branch of the chain to open in the UK, includes two main eating areas and quirky Italian details.

“There is a wall of reclaimed Vespa headlights and they flash on and off at night, which is a really nice feature,” Stefan said. “No two restaurants are the same – each one has a unique design.”

Leading off from the bustling front section of the restaurant is a food display area alongside the kitchen, offering pasta-making demonstrations, well-stocked shelves of fresh bread, sausages and other tasty delights.

Stefan added: “We also have a back room which is a bit of a surprise, but it’s a nice quiet space and we have our antipasti counter in there as well.”

The restaurant stocks a range of Jamie Oliver merchandise including cookbooks, oven gloves, napkins and aprons.

For more details call 020 8090 9070 or visit www.jamieoliver.com/italian/westfield (opens new window).

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