Regeneration: transforming our borough

Hammersmith & Fulham Council is setting out plans to regenerate key parts of the borough, rejuvenating town centres and building more affordable homes.

The Council is seeking to unlock high land values by encouraging the regeneration of run-down areas with the focus on W12, central Hammersmith and North Fulham. More than 80 developers packed out a landmark Developers' Summit on September 25, at which they were invited to work with the council in formulating long-term projects to improve the borough.

Despite having some of the highest land values in the UK, excellent transport links and a superb location, more than 100 hectares of Brownfield land are undeveloped. This could be used for new housing, commercial and leisure use – boosting the local economy and bringing new jobs.

The development of the Westfield shopping centre which opens next year is revitalising parts of W12. This shows what can be done and we want to see that as a catalyst to further regeneration in the area. Central Hammersmith is already an office hub, benefiting from its excellent location between the West End and Heathrow. We have already seen the impressive changes to Lyric Square and there are proposals to regenerate around the Town Hall, yet more can be done to really invigorate King Street. In North Fulham the challenge is to extend regeneration further up North End Road, bringing new life to the area. We are seeking long-term relationships with developers and other partners to spread the benefits of high land values across the borough.